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Data Matters
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Case Study
Fort Bend County GOTV "Get out the Votes" Campaign.
In the 2016 election 10-12% of long term Republican voters did not want to support Trump. In fact, Fort Bend County voted for Hillary Clinton. Because of our grass root efforts and understanding of data we saw this trend early and were able to adjust our message to help down ballot Republicans. With that adjustment in messaging and targeting the right precincts, we were able to preserve a victory for all down ballot republicans although Hillary Clinton won the county.
Our Goal
Ensure the Republican victory down ballot.
Our Resources
Grass roots efforts through, canvassing, phone calls, emails, and text message campaigns were able to reach the population that was willing to split their ballot voting Democrat up ballot but Republican down ballot. Through data, research and messaging we knew we were reaching the upper-middle class minorities we needed to win the race